Key competitor for the comparative analysis

Assignment Help Marketing Management

Reference no: EM133573638

Find a local FMCG brand in your country that uses various promotional tools, especially the broadcast media. Evaluate its current campaign and compare it with its competitor. Give a comparative analysis between the brand chosen and its competitor from the perspective of creative strategy, advertising appeals, and creative executions. In the comparative analysis, you can talk about the pros and cons of the campaign and provide recommendations as to how the brand chosen can be improved further. Choose only one key competitor for the comparative analysis. This task will further explain the importance of creative strategy in promotional activities.

Reference no: EM133573638

Questions Cloud

How you will create loyalty for starbucks new offering : Brainstorm how you will create loyalty for Starbucks new offering. Discuss Who is in the target market for your final marketing plan?

Write a recommendation for he integrated promotional plan : Write a 2 to 3 page recommendation for the integrated promotional plan necessary to successfully market your health care product or service.

How to balance fashion brand strategy-cultural sensitivity : D&G's marketing missteps in China (a): How to balance fashion brand strategy and cultural sensitivity?

What is the fundamental goal of sustainable marketig : What is the fundamental goal of sustainable marketing, and how does it differ from traditional marketing?

Key competitor for the comparative analysis : Choose only one key competitor for the comparative analysis. This task will further explain the importance of creative strategy in promotional activities.

What is the engagement rate on videos without charli : Visit Dunkin's social media accounts. What is the engagement rate of videos featuring Charli? What is the engagement rate on videos without Charli?

Describe the product category to be evaluated : Once the product category is selected, I must identify which determinant attributes most affect product selection by a consumer.

Differences between quota atid other q&a sites : Explain the major differences between Quota atid other Q&A sites. How do these differences influence a marketing strategy?

Developing the social marketing plan : You will identify a segment that need to change behavior and elaborate how the campaign content can be designed to meet the specific needs of the segment.

User Account

All Pages