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Find a local FMCG brand in your country that uses various promotional tools, especially the broadcast media. Evaluate its current campaign and compare it with its competitor. Give a comparative analysis between the brand chosen and its competitor from the perspective of creative strategy, advertising appeals, and creative executions. In the comparative analysis, you can talk about the pros and cons of the campaign and provide recommendations as to how the brand chosen can be improved further. Choose only one key competitor for the comparative analysis. This task will further explain the importance of creative strategy in promotional activities.
What are the advantages and disadvantages of the Asia-Pacific firm establishing its own distribution in a foreign market and what forms might this take?
Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure). Discuss two types of media methods
Scenario Of Gaming Consoles Product Life Cycle
Describe how probability samples differ from nonprobability samples, and discuss the advantages, disadvantages and uses of both. What is meant by the terms accuracy of a sample and level of confidence, and describe the importance of each.
Customers are responsible for justifying their claims on the online reviews. How can customers protect themselves from lawsuits when leaving online reviews
Explain how clearly the data is or is not presented for enabling shareholders to draw conclusions about how well the company performed.
Analyzed and synthesizes theory and/or practice to develop new ideas and ways of conceptualizing and applying course content.
Explain how companies are doing environmental scanning and market research and seeing some benefits for their business.
Assignment - Kotler and Keller describe five segmentation variables for Business Markets Discuss them and the steps in the segmentation process
M/601/6790-Marketing Development Using Interactive Media-BH027165 – Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Art and Design.
Should simply see Influencers as minor celebrities vying for brand sponsorships OR is there something else at work that makes their appeal more authentic?
Prepare a CV showing your achievements and experiences to show that you are the right person to create and manage the project.
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