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Key characteristics will affect the marketing of the product

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Reference no: EM133208582

Assignment:

Scenario: Plan and goals for international expansion strategy for a local American manufacturer

Product/Company Selected: Kaleidoscope Hair Products (Product: Miracle Drops)

Chosen Country to Expand To: South Africa

  • Market Intelligence: a broad overview of the target country: include here information about its political, legal, cultural, economic, and technological characteristics.
  • Business Environment Analysis: Determine key national characteristics that will affect the marketing of the product and SWOT
  • Market Entry Analysis: Analyze market entry options.
  • Market Entry Strategy: entry strategy on entry mode, management structure, marketing mix, management of resources, and HR.

Reference no: EM133208582

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