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Kell Systems manufactures computer monitors in Texas and sells the monitors throughout the world. Kell has had difficulty competing in the marketplace, because there are a number of competitors producing high-quality monitors. The vice president of marketing at Kell is asking the company to pursue a "green" agenda and publicize the fact that they are a "green" company. The vice president believes that by adopting such an agenda and making that part of the marketing campaign for the monitors, Kell can increase its market share considerably. A centerpiece of the marketing campaign is the promise that Kell will recycle any monitor replaced by a Kell monitor. Kell does not plan to disclose the fact that it does not do any recycling of the monitors.
The involved staff and administration of Hapless Hospital are concerned about their potential risk and that of the hospital if a lawsuit is filed.
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