Keas intended international corporate-level strategy

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Reference no: EM131509262

1) Describe IKEA’s intended international corporate-level strategy in India. Is it different from other countries?

2) What is IKEA’s choice of international entry mode? What are the advantages and disadvantages compared to other international entry modes?

3) Identify IKEA’s current challenges in India. Based on your analysis, what additional recommendations would you make to help IKEA achieve its goals?

Reference no: EM131509262

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