Jwi 518-marketing in a global environment assignment

Assignment Help Marketing Management
Reference no: EM132422406

A. PRODUCT OR SERVICE

  1. • Briefly describe the product or service you have selected for your marketing campaign.
  2. • What are key features of your product or service? Remember to be brief, but provide context.

For example, use the format "Feature: Brief summary of the feature."

B. BUYER PROBLEM

  1. • What consumer "need" does your product or service address?
  2. • What are the core results your buyers are seeking?

C. TARGET AUDIENCE

  1. • What are the key demographics and characteristics of your ideal target audience for this campaign?
  2. • Is your target audience one segment, or should it be divided into two or more sub-segments? What are those segments?

D. VALUES AND BELIEFS

  1. • What are the top two or three underlying values and beliefs that you will target for this campaign?
  2. • How can you connect your product or service to the values and beliefs you have prioritized?

E. MARKETING MESSAGE

  1. • What are the top three differentiators that distinguish your product or service from similar offerings sold by your competitors?
  2. • Write a two-sentence value proposition for this campaign in a manner that is engaging but succinct.

F. SOCIAL MEDIA STRATEGY

  1. • What are the top three channels you will use to advertise to reach the target audience you have identified, and what are their core demographic audiences?
  2. • How will you use the social media channels you selected to engage your target audience and spread your marketing message?

Reference no: EM132422406

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