Reference no: EM133340180
Case Study: In 1961, the Albrecht Family founded the world's first discount grocery store in Germany. Sixteen years later, in 1976, they opened their first ALDI store in Iowa, USA. In 2013, Aldi, the world's 8th largest retailer, planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the USA. However, it was often cited as one of the reasons for Walmart's exit from Germany. Today, ALDI has headquarters in Batavia, Illinois; it has grown to more than 2,100 stores across 36 states with over 25,000 employees. It is likely to be the third-largest retailer by the end of 2022 in the USA by store count. Few questions are worth pondering. Could it compete with Walmart in the USA, Walmart's home market, after spending over $5 billion in 2017 for this expansion?
QUESTION: Critically discuss the benefits, challenges, and characteristics in designing, implementing, and managing market driven strategies for ALDI. Justify the audit component & importance of a marketing plan. Substantiate your justification with a relevant conceptual
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