Justify integrated marketing communications plan

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Reference no: EM131264776

Question:

Justify the pricing strategy you will employ. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable.

Defend your distribution strategy. Determine if there are additional channels you should pursue and why.

Justify your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements:

- Advertising

- Public relations

- Sales promotion

- Personal selling

- Direct marketing

- Interactive marketing

Defend an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule.

Justified an evaluation process for the effectiveness of the marketing plan, including use of a marketing dashboard. Evaluation plan also included a sample dashboard.

In table format, synthesized estimates for the marketing budget

Verified Expert

We have completed pricing strategy in 1200 words where we have explained the distribution strategy, integrated marketing strategy , promotional mix , implementation plan and also we had justify the evaluation process for ensuring effectiveness of the marketing plan and also added the conclusion. We had also explained the different pricing like penetration pricing, economy pricing etc.

Reference no: EM131264776

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