Justification of relevance of new business concept

Assignment Help Basic Computer Science

Reference no: EM131021373

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

You have been asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company can be your choice of either a hypothetical example or an existing company. The products that it sells online will be procured from various suppliers.

Create your E-Commerce Business Plan with consideration to the following:

Use Word

Title page

Course number and name

Project name

Student name

Date

Table of contents

Use autogenerated table of contents

Maximum of 3 levels deep

Update the fields of the table of contents so that it is up-to-date before submitting your project

Section headings

Create each heading on a new page with to be determined (TBD) as the content, except for sections listed under new content below.

Each week, you will add a section to this E-Commerce Business Plan for your business concept and submit it for grading. Please refer to each Week's Individual Project for details on how best to plan and execute each task. As a preview, each section will contain the following:

executive Summary (Unit 1 Individual Project)

Mission statement

Descriptive new business concept summary

Justification of relevance of new business concept

Role of the Internet in the new business concept

Description of the business model

Description and justification of the stakeholders, including the target market you wish to attract

Consumer Relationship Management (Unit 2 Individual Project)

Description of the general customer touch points (customer interaction)

Description of the customer profile, stressing the psychographics (psychological qualities) of your target market

List of the three or four of the most important image goals that you wish to use to ensure that your target market is successfully attracted to your e-commerce efforts

Internet Branding and Marketing Plan: Strategies for Web Pages (Unit 3 Individual Project)

Market analysis summary

Brand strategy

Customer engagement plan examining your concept's Web pages only

Description of the various technologies that were used

Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Description of performance metrics that were used, and the importance of each

Internet Branding and Marketing Plan: Integrated Communications Strategies (Unit 4 Individual Project)

Customer engagement plan examining 2 other communications

Explanation of how the communications represent integrated communications to the consumer

Development of Lasting Customer Relationships (Unit 5 Individual Project)

Strategy for developing a lasting customer relationship

Justification of the strategy for developing a lasting customer relationship

New Content for Week 1

Write an executive summary of 3-4 pages that includes the following:

Mission statement

Descriptive new business concept summary

Justification of relevance of new business concept

Role of the Internet in the new business concept

Description of the business model

Description and justification of the stakeholders, including the target market you wish to attract

Be sure to cite at least 2 sources using APA style.

Reference no: EM131021373

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