Julie juicery has reputation for high-quality juices

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Julie's Juicery has a reputation for high-quality juices made from fresh ingredients, including fruits from its own farms, using a closely guarded recipe. Management at Julie's Juicery most likely: considers itself in a fast-cycle market and is constantly watching out for imitators. prides itself on having a large market share in this niche with a sustainable competitive advantage. has concerns that it does not have the resources needed to compete with others in its market. realizes it is in a slow-cycle market in which the focus is on protecting unique competencies rather than gaining market share.

Reference no: EM133588965

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