Joys frozen yogurt shops have enjoyed rapid growth

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Reference no: EM1319215

Q. Joy's frozen yogurt shops have enjoyed rapid growth in northeastern states in recent years. From the analysis of joy's various outlets, it was found to the Demand curve follows this pattern. Q=200-300P+120 I +65T-250Ac+400 Aj Q= number of cups served I= per capita income T= average outdoor temperature Ac= competition's monthly advertising expenditure Aj=joy's own monthly advertising expenditures P=1.50, I=10, T=60, Ac=15, Aj=10 a) Estimate the number of cups served per week also determine outlet Demand curve b) Illustrate what would be the effect of a $5000 rise in the competitors' advertisement expenditure also outlet Demand curve c) Illustrate what would joy's advertising expenditure have to be to counteract this effect?

Reference no: EM1319215

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