Reference no: EM133085454

Stilley-Hopper, J. (1995). Family financial decision making: Implications  for marketing. The Journal of Services Marketing, 9(1), pp. 24-33 Stilley-Hopper, J. (1995). Family financial decision making: Implications for marketing. The Journal of Services Marketing, 9(1), pp. 24-33 - Alternative Formats

1.What type of research is this paper: qualitative or quantitative?

2.What is the research problem?

3.What is (are) the research question(s)?

4.What research method is used?

5.In the author's opinion, her paper will make some unique contributions to knowledge. Name one of these contributions?

6.In this paper, the author does a textbook job of reviewing the literature by doing three things.

7.What are those three things?

8.What sampling method is chosen in this paper? Why might the author have chosen that method?

9.List the independent and dependent variables in this paper. Identify the types of these variables

10.On page 27, the author states that "Inspection of the matrix indicated correlations of validity diagonals to be sufficiently large (above 0.40) and above a 0.05 level of significance." What does it mean when a finding is "above a 0.05 level of significance?" Why is it so important to state that her findings were "above a 0.05 level of significance?"

11.The author states a number of hypotheses. For example "There is no significant relationship between the educational levels of wives and their influence in family financial decisions." What is the name given to this type of hypothesis?

12.The conclusion of this paper ("Strategic Recommendations and Recommendations") talks about many things. However, it omits one key element that should be found in the conclusion of any research paper. What is omitted?