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Select two articles from academic journals (i.e. Harvard Business Review, Journal of Healthcare Marketing, Journal of Marketing, Journal of Consumer Behavior, etc.) that deal with the topic of using the Internet for health care marketing. For example, the topic could explore how the use of the Internet in health care marketing leads to over exposure to violating HIPPA. Or another topic would be that the use of the Internet in health care marketing leads to unnecessary utilization of finite health care resources. Do not select articles from popular magazines (i.e. BusinessWeek, Times, Fortune, Advertising Age, Adweek).
You should start by conducting a library search using key words that identify the topic you want to explore in more depth.
1 - In your own words summarize the key points of both articles. Explain what position(s) or main idea(s) the writers were presenting
2 - Explain how the concepts or theories discussed in the article could be applied specifically or used in your health care organization and/or your department, if tangentially associated with marketing responsibilities. In other words how do the articles contribute to your understanding of issues related to marketing on the internet and other activities occurring in your company (about 3 pages)? College-level writing, APA documentation, and evidence of proofreading/ editing are required.
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