Reference no: EM132289185

This journal entry must reflect a compilation of your thoughts and experiences from the previous week’s lesson as they apply in the global context. Present your insights and take-aways from what you observed and learned through Chapters 5 & 6, and the video "Burger King Shocks Customers," the video "McDonald's Global Marketing Strategy" and the video "9 Trends That Will Shape The Hospitality Industry." You're expected to share 1) what principles or topics you found interesting from the week’s readings and assignments - explaining why you found them interesting; 2) what you learned from it - describing what has changed in your thinking as a result of the learning process on that topic/issue; and, 3) your conclusions on how those principles or topics could apply within the global marketplace (around the world) - specifying how you would use what you learned in marketing to a hospitality, travel or tourism audience outside of the United States. Make it a point to emphasize what differences might be taken into account relative to those other demographics, cultures, regulatory environments and/or social contexts that exist in a foreign country/region. You're also invited to present any other pertinent information you would like to include. Your journal entry must be submitted via Canvas and is due prior to SUNDAY, 27 January at 11:59 pm.

All journal entries must include these three headings with your supporting information outlined above:

What I found interesting

What I learned

How I would apply it in the Global Marketplace

Note: spelling, grammar, and syntax will be a component of grading. If you need help with checking these, please consult a friend or the writing center (Links to an external site.) Links to an external site.. A deduction of 5 points will be made for mistakes in these.

Teachers comments:

For the first part, you were to have explained why you found the BK Whopper example of interest ... what impressed you? What caused you to think it was important? For the second part, you were to share what changed in your thinking as a result of what you learned - It's not clear which part of the material led to your conclusion that businesses lose people when their wants aren't catered to. For the third part, although you mention your motto, there's no conclusion on how you would apply what you learned to marketing in the international arena, and there was supposed to be emphasis on the differences in culture, social norms and so forth. There's no depth of thinking on either of these three aspects of the assignment, and minimal correlation to what was covered in the modules. If you need further explanation on how to approach this assignment, just let me know and we can go through in more detail.