Joint ventures as means of engaging in global marketing

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Reference no: EM132236618

1. Briefly define licensing and joint ventures as means of engaging in global marketing. Be sure to demonstrate both the similarities of the two processes and how they differ.

2. Global products rely on a standardized base to which local adaptations can be added. As consumers continue to demand increasingly more customized products, global products might not be able to meet consumer product expectations. What do you think? Explain your points.

3. Global products rely on a standardized base to which local adaptations can be added. As consumers continue to demand increasingly more customized products, global products might not be able to meet consumer product expectations. What do you think? Explain your points.

Reference no: EM132236618

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