Joint venture-equity strategic alliance

Reference no: EM13331607

Burgess Corp. manufactures a lone of heavy constructionequipment. The company has announced an alliance with FSElectronics whereby FS ill supply Burgess with advanced GPSnavigation and guidance systems. These systems will be anoption on all bulldozers, dump truck, and raod graders Burgessproduces. What type of allinace is this?

a. joint venture

b. equity strategic alliance

c. nonequity strategic alliance

d. competetion redcution alliance

Reference no: EM13331607

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