Join the australian domestic airline market

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The Southwest Airlines Company is a major American airline headquartered in Dallas, Texas. It is also one of the largest low-cost carriers in North and South America. Southwest has decided to join the Australian domestic airline market.

It is identified that the Australian domestic airline market has been as competitive as ever after the pandemic and most airlines face the constant threat of losing customers to competitors as the travel experience, including fares and amenities provided, are similar and standardized among the major competitors

Discuss in detail how a well-established airline company like Southwest can use its strengths to strategize and take advantage of a saturated market where customers have significant bargaining power.

Reference no: EM133263392

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