Johnson company has three operating segments the managers

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Johnson Company has three operating segments. The managers of each segment have decision-making authority regarding pricing, cost control and asset investment. The following information is available for the three segments for the third quarter of 2014:



Alpha

Beta

Delta

Revenues


$790,000

$1,245,000

$990,000

Operating Expenses


$560,000

$960,000

$700,000

Invested Assets


$1,600,000

$2,000,000

$2,080,000

Number of Transactions


120,000

150,000

130,000

Desired Minimum ROI


12.0%

12.0%

12.0%

The company has a centralized accounting system. For financial reporting purposes, accounting department costs and common corporate costs are allocated to the segments as follows:

Accounting Department (number of transactions)

$60,000

Corporate Headquarters' Costs (per revenue dollar)

$810,000

REQUIRED:

Part 1: Prepare a report showing the operating incomes of the three segments for performance evaluate purposes.

Part 2:   Identify the most successful segment according to each of the following measurements: (Show supporting calculations.)

  • Segment profit margin
  • Segment return on investment
  • Segment residual income

Part 3: Which of the measurements in Part 2 would you recommend for comparing the performance of the segments? Why?

Reference no: EM13589170

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