Jobs should be the basis for market segmentation

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Reference no: EM132173929

1. Sasha, the marketing head of a firm, believes that customers hire products to do jobs for them and that these jobs should be the basis for market segmentation. In this case, which of the following is Sasha likely to approve?

Segmentation based on the functions provided by a product

Segmentation based on age and gender of end consumers

Segmentation based on socio-economic factors of customers

Segmentation based on features such as durability and quality

2. Saturn Inc., a manufacturer of home appliances, familiarizes customers with its products through advertising. Apart from attracting new customers, it offers quick demos in mass media that assist existing customers. Which of the following stages in the consumption chain is depicted in this scenario?

The ninth step: what if customers aren't satisfied and need a return or exchange?

The fourth step: how do customers order and purchase a product?

The third step: how do customers make their final selections?

The eighth step: what do customers need help with when they use a product?

3. Floyd Inc., a manufacturer of washing machines, encourages customers to choose their brand through extensive marketing. Features of Floyd's products are compared with those of other brands, and customers are made to see the benefits they get from purchasing Floyd's products. Which step of the consumption chain does this scenario depict?

The ninth step: what if customers aren't satisfied and need a return or exchange?

The eighth step: what do customers need help with when they use your product?

The fourth step: how do customers order and purchase your product?

The third step: how do consumers make their final selections?

4. Rinkon Inc., an automobile company, purchased its competitor TrackRoads Inc. that had similar production quantities and a sufficient amount of raw materials. This takeover was done to decrease the unit cost production of Rinkon and to increase its production using more equipment in Rinkon. This strategy led to record profits and more customers investing their finances on cars manufactured by Rinkon. The scenario best illustrates the:

acquisition strategy.

pricing strategy.

cost-management strategy.

investment strategy.

5. Yellow Corp., a supplier that provides raw materials to a leading computer brand, had to lower its costs by 7 percent as the computer brand doubled its order. As a result, Yellow Corp. experienced economies of scale. This negotiation tactic is an example of _____.

learning curves

task specialization

purchasing volume

competitive advantage

6. Vladimir, the CEO of Autumn Inc., claims that a learning curve is a better option of identifying the growth of the company. His assistant, Mark, states that growth can be better assessed if a scale curve is used as it reflects reliable and validated results and moreover it shows results of a specific time period. Which of the following statements strengthens Vladimir's claim?

Results of the assessment will definitely contain certain irregularities.

Both the processes are cumbersome and will require expertise to acquire necessary data.

A learning curve assesses the overall company from its inception.

A scale curve captures the effects of economies of scale.

7. VisionZed Inc., a computer software company, spends a lot of finances on research. It tries to implement the latest technologies available and provides services that are matchless when compared to any of its competitors. At the same time, Xtron Technologies Corp., another computer software company, pays half the price that VisionZed pays on research as it combines the intelligence of different software companies and creates its product. This enables Xtron to have a cost advantage over VisionZed. Xtron Technologies Corp. is an example of a company that eliminates steps in the _____.

growth chain

pricing chain

supply chain

value chain

8. MediDose Inc., a pharmaceutical company, has been studying and experimenting with a few drugs. After 10 years of conducting and standardizing tests, the company comes up with positive results that would help many patients. These drugs become popular and effective among millions of patients and enable the company to expand its operations across the globe while spreading out the cost of the studies. Which of the following is the subject of economies of scale in the described scenario?

General and administrative costs

Research and development expenses

Advertising expenses

Production costs

Reference no: EM132173929

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