Jobe smith has decided to build is manufacturing business

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Reference no: EM1388815

Jobe Smith has decided to build is manufacturing business (lawn mowers in the U.S.) around te production concept. If his approac is taken, what will be Mr. Smith's primary areas of concentration as he builds his business. What issues might Mr. Smith face in deciding to go wit his concept as he builds his business?

Reference: Kotler and Keller (2012), Marketing Management, Upper Saddle River New Jersey

Reference no: EM1388815

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