Job is to respond to consumer emails and letters

Reference no: EM13324363

Imagine for a moment that you’re a marketing director for Wal-Mart, and your job is to respond to consumer emails and letters. You’ve been hit recently with a barrage of mail protesting your new Christmas wish list website. You must develop a response to irate consumers, thanking them for their input and explaining your position. Your staff will personalize the letter for individual consumers. Write a draft of the letter. Keep in mind that you do not want to alienate anyone; in fact, you’d like to use this opportunity to transform Wal-Mart bashers into Wal-Mart advocates. You’ve also received a number of emails from kids who LOVE the website. Write a response to them as well.

Reference no: EM13324363

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