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Job advertisement for persuasiveness and inclusivity

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Reference no: EM133025916

Part 1: Assess the language of a job advertisement for persuasiveness and inclusivity 

  • Explain how rhetorical concepts are applied and shape the message of the ad. Is there bias embedded in the language chosen?
  • Assess the persuasiveness of the ad based on the AIDA model and with reference to rhetorical appeals (ethos, pathos, logos).
  • Assess for inclusive/exclusive language. In reviewing the requirements of the job (must-haves and nice to have), are there any potential barriers to certain demographics (protected groups?) Who might be left out?
  • Would you apply for this role? Explain what would persuade you to do so.
  • Re-write the ad so that its language and composition are more inclusive. Or, if you think that it is already sufficiently inclusive, explain why in no fewer than 250 words.
  • Provide several recommendations, based on your research, for someone to use who needs to write a persuasive and inclusive job ad. 

Reference no: EM133025916

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