Jerry is thinking about hiring his old marketing professor

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Q. Jerry Smith is thinking about operating a bicycle shop in his hometown. Jerry loves to take his own bike on 50 mile trips with his friends, but he believes which any small business should be started only if there is a good chance of making a profit. Jerry can open a small shop, a large shop, or no shop at all. The profits will depend on the size of the shop also whether the market is favourable for his products. Because there will be a five year least on the building, he wants to make sure he makes the correct decision. Jerry is also thinking about hiring his old marketing professor to conduct market research. If the study is conducted, the study could be favourable (predicting favourable market) or unfavourable. Develop a decision tree for Jerry.

Reference no: EM1396114

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