Japanse culture has high score on collectivism

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Japanse culture has a high score on collectivism. It means Japanese tend to value more group than an individual. Most of us think, in general, Asian countries are collectivistic compared to other western countries. What would be the most distinctive differences in consumers' purchasing behavior between collectivistic and individualistic oriented cultures? Provide some examples. Is Indian culture collectivistic? Then, think about the differences in how people purchase things in India and here in the US.

Reference no: EM132277553

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