Reference no: EM132374246

This professional paper's title is "The rising Japanese gaming industry compares to China and Singapore". Japan will soon break ground of its first casino resort. It has close neighbors like Macau and Singapore, how can the Japanese market be successful, or will it be successful? This paper will research in details on each country's casino industry, including the political and economic environments of the gaming industry in each country, the targeted clientele and potential growth of each market. From the more in-depth study of each of the market, the Japanese market will be evaluated based on its competitive and comparative advantages and disadvantages. Japan has its own unique culture and government compares to China and Singapore. There are many factors needed to be considered for casinos to be successful in Japan. This paper will examine the uniqueness of the Japanese market and compare it to what made Macau and Singapore so successful, and see if the same technique would fit in the Japanese market. Moreover, with the rising potential of millennial gamblers, there are things that a new casino market needs to implement and adapt in order to stand out from its competitors. This paper will also look into what can be done differently in Japan that will differentiate itself from the rest of the Asian markets and make suggestions for Japanese decision-makers. Lastly, this paper will list out certain major players that are interested in Japan and evaluate their pros and cons going into the Japanese market.

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