Jaguar-land rover and chery partnership

Assignment Help Operation Management

Reference no: EM132308272

1. Jaguar-Land Rover and Chery's partnership can be described as a:

a. joint venture.

b. exporting.

c. license.

d. franchise.

2. Entering into a joint venture with Chery Automobile enables Jaguar-Land Rover to:

a. become a sub-brand of Chery Automobile.

b. delegate production from the local market without ever having to actually go to China.

c. avoid responsibility for half of the factory built in China.

d. learn about how to serve the Chinese market according to its local partner's experience.

3. What is a joint venture?

a. A company sets up an entirely new operation in a foreign market to promote its products from its home market.

b. A partnership in which a foreign company and local company work together to establish the foreign company within the local company's market

c. A company has a centralized location for production and then exports the products to various foreign markets

d. Customizing a company's goods or services to match the tastes and preference of different national markets to increase profitability

4. According to the video, one in five Jaguar-Land Rover purchases are from Chinese buyers. The luxury car brand has also seen an 80% increase in sales in the Chinese market since the beginning of 2015. Based on these numbers, why does it make sense to expand production into China?

a. Most of its production is for the Chinese market anyway.

b. China will soon become Jaguar-Land Rover's main market.

c. China is the largest emerging market for Jaguar-Land Rover.

d. China is smallest emerging market for Jaguar-Land Rover.

5. If you were an executive at Jaguar-Land Rover, why might a joint venture be a less risky option when compared to another entry mode?

a. It enables Jaguar-Land Rover to gain expertise from the experienced Chinese auto manufacturer Chery when developing models for the preferences of Chinese customers.

b. It would avoid all financial responsibility if the joint venture failed.

c. Jaguar-Land Rover could put its production in the hands of the Chery Automobile managers to increase the quality of its vehicles.

d. Jaguar-Land Rover would maintain control of its technology without incurring the cost of manufacturing.

6. As Jaguar-Land Rover has become more recognizable in the Chinese market, sales have risen from 1 percent in China to nearly 20 percent today. As sales continue to grow within the Chinese market, how would opening a factory in such a large developing market increase returns for Jaguar-Land Rover?

a. It would decrease the costs associated with transporting the luxury cars from existing manufacturing facilities to China.

b. The Chinese market would purchase more Jaguar-Land Rover luxury cars because they will be local.

c. By entering the Chinese market, Jaguar-Land Rover can charge even higher prices as a premium Western brand.

d. Jaguar-Land Rover can turn away from their saturated western market and become a new luxury brand in China.

Reference no: EM132308272

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