Its stores legally and still project a desirable image

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Reference no: EM131686909

The opening vignette describes how Abercrombie & Fitch engaged in "creative" recruiting to fill sales jobs with candidates who matched the company's carefully constructed marketing image. The high-profile clothing retailer staffed its stores with good-looking, young, white men and women and touched off a lawsuit that ultimately cost the company $40 million and a barrage of bad publicity.

Working alone or in a group of 3-5 students, answer the following questions. Be prepared to share your answer with the class.

1. Do you think Abercrombie should be allowed to staff its stores in a way that reinforces its marketing image? Why or why not?

2. What are some alternative ways Abercrombie can staff its stores legally and still project a desirable image?

Reference no: EM131686909

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