Its cost could be reduced and more people could afford it

Reference no: EM13338418

Read the following scenarios and identify which marketing philosophy is being used by each company?

Scenario # 01:

Henry Ford (American founder of theFord Motor Company) introduced Model T automobile and tried his best tomake it ideal so that its cost could be reduced and more people could afford it.

Scenario # 02:

Ariel is a detergent manufactured by Procter and Gamble. Ariel runs special fund raising campaigns for deprived classes of the world specifically the developing countries. It also contributes a part of its profits from every bag sold for charitable purpose.

Reference no: EM13338418

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