Iternational global multi-domesticmulti-country

Assignment Help Marketing Management

Reference no: EM13451801

1. For an organization of your choice, answer the following questions.

a. What would be the three most important measures you would use to evaluate this organization's strategic performance, and provide at least one reason for each of the three measures?

b. What corrective actions would you suggest to improve performance?

2. Research the U.S. film industry, and answer the following questions.

a. Describe at least two points that should be included in each of the four points of Porter's "diamond of national advantage" framework:

. Factor conditions . Demand conditions . Related/supporting industries . Rivalry.

b. Which type of expansion strategy outside the U.S. would be most appropriate for a U.S. film production company? Provide at least two reasons for your choice.

. International . Global . Multi-domestic/multi-country . Transnational. c. If a film distribution company were considering expansion outside the U.S., which of the following entry mode would be most appropriate? Provide at least two reasons for your choice.

. Exporting . Licensing . Franchising . Alliances/Joint ventures . Wholly-owned subsidiaries.

d. Based on the above analysis, rate the U.S. film industry's Investment Potential on a scale of 1 to 5 (1 = Low, 5 = High). Provide at least two reasons for your rating (3-5 year sales/profit trends, industry mutual fund prices, etc.).

Reference no: EM13451801

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