Reference no: EM132910004
ITECH 3002 Professionalism and Entrepreneurship - Federation University Australia
Task - Entrepreneurship Poster Presentation
Purpose
The poster presentation enables students to develop their oral communication skills, video recording and editing skills, as well as an opportunity to research and plan an IT business concept.
Assessment Details
Background
The entrepreneurial process includes all the functions, activities and actions that are part of perceiving opportunities and creating organisations to pursue them. Bill Gates and Steve Jobs are examples of entrepreneurial leaders who drove the information technology revolution that transformed the way in which we live, work, and play (Zacharakis, Bygrave & Corbett, 2016).
Moore (1986) and Bygrave (2004) developed a four-stage model depicting the entrepreneurial process. The process begins with recognising an opportunity from a business problem and creating a business concept that articulates it. For the first steps, the entrepreneur (1) builds a concept to solve the business challenge; (2) fashions a story that conveys the meaning of the new venture, and (3) prepares a presentation that tells the story and explains the concept to potential customers, investors and partners. After testing the concept with stakeholders, the entrepreneur may go on to develop a complete business plan.
Requirements
This is an individual task. Students will be required to: a). undertake research and create a poster presentation which champions a new IT business concept, and b). record a video of an oral presentation discussing your business concept.
Poster Presentation
Specific criteria for the poster includes:
• Details of your name, student ID number, course ID, title of work, lecturer/tutor name, and date submitted.
• Business plan content sections:
o Operations plan - Identify the problem and discuss the business opportunity that may address it, showing an understanding of the market and potential customers. Also discuss business details, registration details, premises, organisational chart, management and ownership, key personnel, products and/or services, innovation, insurance, risk, legal considerations, operations and sustainability (as appropriate).
o Marketing and social entrepreneurship plan - Define your marketing strategy this should include, target market, market segmentation, unique value proposition, SWOT analysis, marketing mix and marketing communication and social media (includes details of marketing tools and advertising approach).
o Financial plan - Explain the business/revenue model that your will utilise to realise the opportunity. Produce a projected budget, this should include all revenue and expense projections for the first 12 months. Indicate all sample costs such as registrations, insurance, plant and equipment, office equipment etc. (as appropriate).
o Strategic plan - Provide a mission statement. Explain your long-term strategy beyond 12 months, indicate your business goals.
• Appropriate graphics, images and graphs.
• Appropriate design techniques i.e. font type and size, and colour.
• A list of references consulted.
Business canvas
You will be required to record a short video using Kaltura (see support and instructions book in moodle) or some other appropriate video editing software in which you will discuss your business idea.
Video Presentation
You will be required to record a short video using Kaltura (see support and instructions book in moodle) or some other appropriate video editing software in which you will discuss your business idea.
Each student's video should adhere to the following:
• Include a discussion of all business plan content sections
• Demonstrate appropriate communication techniques
• Duration of 3-5 minutes
A quality poster presentation will include detailed accurate descriptions of all elements of the business plan. It will demonstrate clear and concise language and provide evidence of research from quality authentic sources.
Attachment:- Image.rar
Attachment:- Professionalism and Entrepreneurship.rar