Issues resulting from poor service and overpromises

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GloComm is a new telco company that provides internet services. Because they wanted to launch early, the initial stage of their business is plagued with issues resulting from poor service and overpromises. To compound the problem in hand, they do not have sufficient staff to attend to complaints whether online, over the phone, or over the counter. Due to bad publicity, GloComm has now lost 55% of their customers base in the first 6 months of its operation due to terminations and cancellations. The management has instructed that the service level be improved immediately so that they could retain the remaining 45% of customers and to regain lost ones. Discuss.

Reference no: EM133015362

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