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One of the hugest puzzles facing marketers today is the growth of digital platforms like Facebook, Amazon, Google and Apple that are mediating more and more of our digital experience. They're giving marketers great new ways to reach and interact with consumers, but their inner workings are opaque. Marketers need new ways to learn how these platforms are forming their customers' activities and expectations.
Discuss this issues of concern facing the marketing industry.
Describe a situation in your daily activities, working or not, where you have experienced or employed controls described in this chapter.
Assume an ExxonMobil Corporation bond will pay $4,500 ten years from now. If the going interest rate on safe 10-year bonds is 4.25%, how much is the bond?
Can goals like avoiding unethical or illegal behavior be in conflict with the goal of the firm? How does this complicate the agency problem? Fully explain your reasoning in at least 200 words.
Find the World Factbook, and click on "Guide to Country Comparisons." Select "Public Debt," which ranks countries' debt-to-GDP ratios.
What is the accrued interest and the market price (the "clean" price) of the bond on November 15, 2006, if the bond's yield on that date is to be 6%?
Netflix is one of the leading media services in the consumer discretionary sector along with Hulu and Disney.
Sam Trunk just turned 45. Till now he has no savings and wants to retire at age 65. Sam and his wife Julie want to draw $4,000 at the end of each month.
Case study: Green Mountain Coffee Roasters, Inc. (GMCR).
Flotation costs of $30 per bond will be incurred in the process (which implies that f = 2.97%, or 0.0297 in decimal form) and the firm is in a 40% tax bracket.
The next dividend for GTA2 corp will be $4 per share. Investors require a 16% return. Dividends of GTA2 increases by 6% every year. Based on this information what is the value of the stock today?
What is the present coverage (times interest earned) ratio? How much additional 10 percent debt can the company issue now and maintain its times interest earned ratio at 3.5?
1. Company A wants to raise new capital by selling $8 preferred stock at $75 a share, redeemable at par after 5 years. Company A has a tax rate of 35%. Find the after-tax cost of new capital. Show all work. Show all equations used.
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