Issues of business strategy and competitive advantage

Reference no: EM132923543 , Length: word count:1500

DATA4700 Digital Marketing and Competitive Advantage

A/B and Multivariate Testing Workshop

Learning Outcome 1: Apply Porter's Five Forces framework to issues of business strategy and competitive advantage
Learning Outcome 2: Understand the extension of A/B testing to Multivariate testing
Learning Outcome 3: Use Multivariate testing data to aid marketing decision-making

Porter's Five Forces Analysis

- 1) Think about the taxi industry before the invention of Uber. Use Porter's Five Forces to analyse what level of competitive advantage the taxi industry had.

- 2) How did Uber disrupt the taxi industry?

- 3) Now conduct a Porter's Five Forces analysis on the current state of Uber, to determine its present level of competitive advantage.

Attachment:- Testing Workshop.rar

Reference no: EM132923543

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