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KRP is a business based in the USA that plans to launch new, online casino. KRP's website will enable users to log in and play a variety of gambling games such as blackjack and roulette for real money. KRP's main innovation is the ability for players to talk to other players and to KRP staff while they play. Staff members will give the player information and advice about how to play the games.
Question:
Using the marketing mix, consider the issues KRP needs to consider when marketing its new website. Your analysis should consider ethical issues.
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