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Question 1
A. Research Amazon's organization. Is it a centralized line or staff? Explain?
B. Do you find it beneficial to the company and why?
Question 2
Chapter 2, Case 2.1: Island Shades
1. Analyze Terry's goal and plan based on the concept you learned in this chapter. Are there additional key performance areas that Terry could identify for action? Is her goal realistic? Why or why not?
2. Do you agree with Terry's view that Island Shades will be successful? Why or why not?
3. Would you recommend any changes or modifications to her goal or plan? Discuss.
Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
How well does your organization manage customer expectations? How is this substantiated or proven to an unbiased, external third-party? Give examples.
Where is your target market located geographically and why is that important? What psychographic characteristics define your target market? How do these impact
Evaluate the arguments presented by the authors in regards to the mistakes that many organisations make in managing their brands. Interpret the theoretical framework developed in the article for effectively managing brands. Explain you answer.
What two challenges must a firm overcome to effectively price-discriminate?
From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization ..
Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores.
Imagine that it's your responsibility to select an ethics officer for your organization. What qualities, background, and experience would you look for? Would you ever be interested in such a position? Why or why not?
Once you have placed the items along the continuum, consider how easy it is to assess the quality of each item.
You and your colleagues, who teach business communication at Oscoda County Community College, are interested in setting up a business writer's hotline-a telephone, Describe the audience for this report and the implications for structuring your repo..
Describe the difference between corporate philanthropy, social entrepreneurship, and sustainability. Summarize the concept of corporate social responsibility (CSR). Is it a fad, or is it here to stay? List at least three arguments for CSR and three..
What types of communication media can managers use? When is it appropriate to use each medium? Do you think it is appropriate to use tweets
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