Is traditional marketing losing its position to E-marketing

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Reference no: EM132292285

1. What do you think will happen to advertising spending in various media and the type of advertising to consumers in the next five to ten years? Why?

2. As a marketing director for a small firm that markets travel tours to Europe, you are in the process of developing a promotion plan. What recommendations do you have for the senior management team regarding (a) the promotion objectives, (b) the balance of the promotion mix, and (c) the use of a push or pull strategy?

3. Is traditional marketing losing its position to E-marketing? Give reasons for your position.

Reference no: EM132292285

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