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Part A- Advertising Plan
Read the Scion's Quest to Crack Gen Y Case Study. Answer the discussion questions that follow:
1) Is Toyota wasting its time as it pays so much attention to age as a segmentation variable? Explain.
2) When you consider the characteristics of Gen Y, what do you see as some of the challenges that Scion faces in the future as the brand grows?
3) If Gen Yers indeed are "impervious to advertising," how can Scion continue to grow without reaching young people through traditional media outlets? Respond to at least two of your classmates' postings. Part B- Global Marketing
Read the article, "Marketers focus more on global ‘tribes' than on nationalities". Recommend three additional products that could be marketed to tribes, and elaborate on which tribe you are referring to, and why that product could be marketed to them. Respond to at least two of your classmates' posting.
write a paper on a company of your choice and discuss the market segmentation within that industry along with the
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Evaluating different market segments, the firm must look at two factors: the segments overall attractiveness - purchasing decision-making process and share common goals and risks associated with their decisions.
Based on the example in the notes/class, how might you price this product in the market (per month)? What is the critical piece of information that you need to know about low volume users' willingness to pay in order to solve this problem efficien..
Core Market Offerings and Defining the Product" Please respond to the following:From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging
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Discuss the basic relationships in an mrp system. Use the text and any other resources for this project. I am intentionally giving a lot of latitude here so you can either find an article that suits you or take a more basic approach to increase y..
Discuss the effects of (a) advertising and the consumer, and (b) advertising and market share.
Explain how the Internet might be an advantage in marketing as it relates to any technological product of choice
A brand must use consumer participation to shape the fundamentals of what it offers people, and constantly keep up with changing needs. Brand and consumer must be on the same side and sometimes they are not.
1 what are the two main characteristics of survey research?a large random samples and self-report measuresb self-report
What represents luxury to you and focus on two (2) examples of luxury when explaining what represents luxury to you, Why do those two examples represent luxury to you, and how does price impact that perception
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