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Is to understand the product positioning and branding

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Reference no: EM132522157 , Length: 5

Question 1: Is to understand the product positioning, branding, and product lines. How do companies decide where to position their products in the market? How important - and difficult - is it to build a recognized brand name? Continue with the company you chose for the first assignment.

  1. Brand strategies and product positioning

Brand name development:

  • Creating a new brand name
  • Protecting the brand name
  • Life cycle pricing
  • Value-based pricing strategies
  • Internet pricing/marketing
  • Breakeven analysis
  • Stimulating customer action
  • Promotional price elasticity
  • Customer response
  • Relevant articles posted by faculty
  • Other concepts you identify from the text or from current events related to your company of choice, or from the past two weeks of online class discussions.
  • Marketing Mix Strategies See Canvas for the due date.Format: APA,Font: Times New Roman Size 12, paper length, 4 - 5 pages

Reference no: EM132522157

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