Is this entry mode suitable for the target foreign market

Reference no: EM13472093

Choosing an appropriate market entry mode is an important decision-making process for international businesses when they expand their business to foreign markets. Appropriate decision on entry mode is more likely to occur when solid analysis of the firm's and the target markets' situation are in place. By studying a real world case, this assignment is designed to help you consolidate your understanding on entry modes, the environment analysis associated with entry modes, and the strategic consideration behind entry mode choices. This activity also aims to sharpen your analytical skills and abilities for problem analysis and solving.

Procedures and questions:

1. Choose a real company from an automobile (car) industry which is involved in international business.

2. Identify an entry mode that has been used by the selected company when expanding its car business to a foreign market location. The identified case should be from 1990 and onward.

3. Answer all of the following questions:

Question 1) Is this entry mode appropriate for the target foreign market? Why? Answer this question by analysing:

• Strategic Consideration: a) Is this entry mode in line with the company's then strategic direction? why?; b) Do you think the level of control, risks, return and integration associated with the entry mode is appropriate for the company's strategy?

• Environmental factors: PESTEL Analysis of the foreign market location. You only need to analyse any 3 PESTEL factors that you think are most related to your case. Note you must analyse how the entry mode suits these 3 PESTEL factors.

• Whether the timing of entry and the scale of the entry are appropriate? Why

Question 2) Based on above analyses, what recommendations would you make to improve this entry?

Format:

This assessment task should include the following sections:

• Title page (title of your report, your name, student number and word count - References are excluded from the word counts)

Reference no: EM13472093

Questions Cloud

Describe which freedom guaranteed to you in the first : write an essay of 750-1000 words in which you reflect on the rights and freedoms guaranteed to you as an american

Under what system of corporate voting by shareholders can a : 1which of the following is true of the federal trade commission? it is a branch of the u.s. supreme court it is a

Congress the president and the courts have developed : congress the president and the courts have developed mechanisms of accountability used in the oversight of

While everyone dreams of high interest rates for : while everyone dreams of high interest rates for investments usually high interest rates come with other disadvantages.

Is this entry mode suitable for the target foreign market : choosing an appropriate market entry mode is an important decision-making process for international businesses when

Previously she earned 1050 per hour for standard 40-hour : linda stevens was recently promoted from accounts payable clerk to accounting specialist. previously she earned 10.50

In order to protect wildlife that may be subject to : 1.in 1970 congress established an administrative agency to enforce statutes enacted to protect the air and water of

Review the stages of rulemaking in the assigned pages of in : after the president is sworn in he or she appoints heads to all of the agencies. these appointees must then be

Complete the discrimination scenario simulation involving a : complete the discrimination scenario simulation involving a discrimination issue at the workplace and associated legal

User Account

All Pages