Reference no: EM132188236 , Length: 4
Assignment
In a 4- to 5-page paper, address the following:
• Using the 5 I's of marketing, analyze the health care service provided by the organization in the scenario.
o Inconsistency: Is there consistency in the quality of care?
o Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
o Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
o Interaction with consumers: Is the organization patient-centered or physician-centered?
Inventory: How much time is spent on providing the service and how much time is spent on non
Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations-service-related activities?
Must use these resources:
Thomas, R. K. (2015). Marketing health services (3rd ed.). Chicago, IL: Health Administration Press.
Borg, S. (2012). Direct-to-consumer marketing of durable medical equipment. Family Practice Management, 19(5), 17-20.
Jung, M., & Hong, M. (2012). Positioning patient-perceived medical services to develop a marketing strategy. The Health Care Manager, 31(1), 52-61.
Tavenner, M., & Sebelius, K. (2012). Medicare program; revisions to the durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) supplier safeguards. Federal Register, 77(50), 14989-14994.
Williams, J. D., Crockett, D., Harrison, R. L., & Thomas, K. D. (2012). The role of food culture and marketing activity in health disparities. Preventive Medicine, 55(5), 382-386.
Attachment:- TECHNOLOGICAL BUSINESS ENVIRONMENT.rar