Is there any market opportunity for financial institution

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Reference no: EM132295118

1. Is there any market opportunity for a financial institution (banks and credit unions only) to develop a new credit card offering based on industry reasearch?

Use data/figures to justify and explain your answer.

1a. If the answer is YES, please answer the following:

a) what type of credit card should the financial institution develop (e.g., cash back card, low APR card, balance transfer card, etc.)

b) which segment should it target? Use research/data to justify your answer. c) What should be the “pricing scheme” for the credit card?

OR if the answer is NO

1b. Develop 2 recommendations that can help credit card issuers grow revenue and profitability. Please note that Visa and Mastercard are credit card networks only and rely on banks for issuing credit cards. In contrast, American Express and Discover are not only card networks but also issue their own cards. The issuer category also includes private-label store cards that are not affiliated with any of the major networks, are issued/managed by banks, and can only be used at a specific outlet/merchant, e.g., a gas company card or a retailer card. This question focuses on firms that are classified as “issuers.”

Reference no: EM132295118

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