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Is there an effect due to marketing strategy

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A new avocado juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of avocado juice for the eight weeks are shown in the two-way table below (attached)

At the 0.05 level of significance,

Problem a. is there an interaction between media and marketing strategy?

Problem b. is there an effect due to media?

Problem c. is there an effect due to marketing strategy?

Reference no: EM132781128

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