Is the use of this advertising strategy ethical

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Reference no: EM133240216

Question: Food companies attempt to reach consumers in different ways, from digital advertisement, print ad placements, to store sample giveaways. Whatever the method, the purpose has remained the same: to retain customers and introduce them to new varieties of product. The Coors Brewing Company has long advertised their beverage products on television and other digital platforms. During the Superbowl LV, Coors attempted a new and controversial method of advertisement involving dreams.

Using psychological approaches, Coors attempted to incubate an ad inside participant's dreams.

Is the use of this advertising strategy ethical? Why or why not?

Reference no: EM133240216

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