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Is the strategy working

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Reference no: EM132892796

Answer the following questions based on the company Ulta Beauty. Answer in ur words solely.

1.What are the current Corporate and/or Business Strategies being pursued? What leads you to your conclusion?

2. Is the Strategy working? Is the strategy a winner using the 3 tests for a winning strategy?

3. Does the company Ulta Beauty provide a sustainable competitive advantage?

Alternatives Identification/ Recommendation - Directions that the company could pursue to solve

the stated problem(s) (2-3 pgs)--- Answer these questions based on the company Ulta Beauty. Answer in ur words solely.

1. What strategic issues and problems merit front-burner managerial attention?

2. Identification of Alternatives

3. Decision Criteria that leads to the best possible solution.

4. Identification of Decision/Recommendation and the benefits of following your solution.

Internal Analysis - In-depth internal analysis

Analyze the internal environment by using resources that provide internal information for your chosen organization (annual reports, strategic plans, "about us," etc.). Be sure to present how the factors from the various perspectives are integrated. Internal analysis should include, but is not limited to:

1. Financial Analysis

2. Resource and Capability Analysis and VRIN

3. Value Chain Analysis

4. Benchmarking

5. Is the company competitively strong or weaker than key rivals?

Use yahoo finance to find the financial sheet for Ulta Beauty

Reference no: EM132892796

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