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Is the sale of dna tests to consumers a good idea

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Reference no: EM132619884

Based on the Harvard Business School case study "23andMe: Genetic Testing for Consumers (A)":

  1. Is the sale of DNA tests to consumers a good idea?
  2. Given the information contained in the case, describe 23andMe's strategy as an example of the five elements of strategy (arenas, vehicles, differentiators, staging, economic logic) discussed in Hambrick and Fredrickson's article.
  3. How would you modify 23andMe's strategy moving forward?

Reference no: EM132619884

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