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SIMULATION TITLE: The Marketing Environment
SIMULATION DESCRIPTION: Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools. The Marketing Director at Gerlach is responsible for researching and monitoring the company\'s macroenvironment and proposing necessary changes in marketing strategy in light of long-term changes. Changes in the demographic, political, economic, natural, cultural, and technological environments must be evaluated and the correct response to these changes chosen.
1- Is the research provided by the simulation correct? If not what predictions have you discovered?
2 - What additional marketing options do you see available? Please detail them with regards to objective, actions, costs, expected outcomes and chances for success of your modified strategy.
Attachment:- report.docx
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