Is the first-mover advantage a defensive strategy

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1. State and describe in detail, the concept (tactical strategy) a company would adopt when it spots opportunities to gain profitable market share at is rival's expense or when a company has no choice but to try to whittle away at a strong rival's competitive advantage. Provide an example as part of your response to this questions.

2. State and describe in detail, the concept (strategy) which describes a company that seeks to gain a dramatic competitive advantage by abandoning efforts to beat out competitors in existing markets and, instead invents a new market segment that allows it to create and capture altogether new demand. Provide an example as part of your response to this question.

3. Is the First-Mover Advantage a defensive strategy or offensive strategy? Discuss and justify your position with an example.

Reference no: EM132950405

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