Is the farmer most likely to be influenced by transaction

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Reference no: EM133217230 , Length: Words Count:800

Assignment:

You have identified a business opportunity for Aich-to-oh to win a multimillion-dollar contract in Bourke. Bourke is a remote village of 2000 people in the far west of NSW which has a serious water shortage for domestic, industrial and agriculture use.

Farmer Stuart is a major landowner in the area, he has plenty of water stored in dams for his own use on his property. However, the property sits above a vast artesian well full of water contaminated by agricultural chemicals. Aich-to-oh could extract this resource and provide abundant water for the whole district if the farmer can be persuaded to sign a contract.

The Mayor of Bourke has told you that Farmer Stuart has a strong INTJ personality and a fairly low level of emotional intelligence. They are also a "C" or Conscientious type of personality using DiSC to analyse thinking styles. He is a wealthy man already and not likely to be motivated by financial benefit of a valuable contract.

Explain what strategy you will adopt to persuade Farmer Stuart to sign a contract. You must consider the following:

- Describe how your knowledge of his personality type is influencing your pathway?

- Is the farmer most likely to be influenced by the transaction or the relationship?

- What activities are you going to undertake to engage with the farmer and develop the relationship?

- Who else might be able to help you persuade the farmer?

- Describe how they can do this.

- How quickly do ou think ou can realisticall achieve your goal?

Reference no: EM133217230

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