Is the creative approach consistent with message strategy

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Reference no: EM133319504

Assignment:

Coca-Cola: Share a Coke

Is the creative approach consistent with the message strategy and objectives? Does it communicate what it is supposed to?
Is the creative approach appropriate for the target audience?
Does the creative approach communicate a clear and convincing message to the consumer?
Is the creative approach appropriate for the media environment in which it is likely to be seen?

Coca-Cola: New Coke

Is the creative approach consistent with the message strategy and objectives? Does it communicate what it is supposed to?
Is the creative approach appropriate for the target audience?
Does the creative approach communicate a clear and convincing message to the consumer?
Is the creative approach appropriate for the media environment in which it is likely to be seen?

Reference no: EM133319504

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