Is the counterfeiting of louis vuitton always negative

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1. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?

2. Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?

3. As the marketing communication manager of an automotive company during an economic downturn, you are responsible for putting together a communication plan for the coming year. Which promotional tools might you use and why?

Reference no: EM132222296

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