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Is the ceo just being an effective marketer by slicing

Assignment Help Macroeconomics
Reference no: EM133204108

Discussion Post: CEO

Can Abercrombie And Fitch Make A Comeback?

Effective marketing is based on accurately segmenting the target market. In the first video, the CEO states that "A lot of people don't belong in our clothes, and they can't belong. Are we exclusionary? Absolutely!"

Watch the following YouTube videos:

• "Abercrombie and Fitch Apologize After Plus Size Firestorm".
• "H&M CEO: Our Models Are Too Skinny"
• "Plus-Sized Models Target of Online Harassment Through Altered Images".
• "Can Abercrombie And Fitch Make A Comeback?".

Task

• What is your reaction to this? Is the CEO just being an effective marketer by slicing the market to the optimal group for the A&F product? Or does this take segmentation too far?

• It is said that there is no such thing as bad PR (public relations). What does this mean? Do you think that is the case with A&F?

• Is fat shaming a significant issue in the U.S.? Do you think that Western Culture leads people to be insecure about their personal body image? What positive things have been done to eliminate fat shaming?

Reference no: EM133204108

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